Undeniably, eyes have not seen, and ears have not heard of the extent the fashion industry can push. With new ideas and trends being produced every day, it is clear that the industry has booked a comfortable spot in the future world.
Remarkably, the new consumers and technology’s demands and trends push the fashion industry to vast innovation in the coming days ahead. But what exactly is pushing the coming birth of the fashion industry?
Read on.
Sustainability
The fashion industry is among the leading causes of climatic pollution and waste due to the harsh non-environmental and unsustainable goods and production methods. The fast-fashion production is the primary victim that quickly produced run-way looks contrary to slow fashion that used eco-friendly methods and materials.
With the consumers learning of the benefits of protecting the environment, nearly 50% of the fast-fashion consumers have changed their stand to eco-friendly fashion. Remarkably, the tides are changing with the manufacturers heading towards more sustainable materials and production methods.
Even though this is the best approach, the entire fashion industry still has a long way to go. It faces challenges in the cost and logistics included for sourcing the raw materials. With more consumers showing serious interest in sustainable fashion, the future is bright for the fashion industry.
Digital
Did you know that the global online shopping market size almost hit 4 trillion in 2020?
In a digital world, everything is happening online. Therefore, the fashion industry has to find a permanent spot online to create and sell their brands.
Even before the COVID-19 restrictions, people still benefitted from online shopping because of the speed and convenience. This has made fashion retailers join the bandwagon and use this vast platform to reach different consumers globally.
While shopping online is not enough, the future fashion industry will develop ways of fitting and sizing the goods virtually with digital dressing rooms using AR and VR technology. This will reduce the return rate by 36%.
Data-Driven
Before, consumers entirely relied on what the designers created to wear and be fashionable. But with the change of times, the tables have overturned. Fashion brands are now using data-driven information by monitoring their shopping behavior and preferences to create what meets their needs.
The future of fashion lies in the hands of data, whereby brands are creating styles that consumers are likely to buy. These data-driven skills also predict the rise and fall of trends to avoid making losses with not moving products. The predictive analytics analyze the data using color, climate, political movements, and social media trends.
Undeniably, data helps the fashion industry reduce waste by making pieces that will move fast, connecting consumers with the fashion trend they desire and running the business smoothly by balancing supply and demand.
Amazon is creating a technology that will assess if the product is stylish or user-driven AI fashion design that will create new styles.
Without a doubt, fashion’s coming birth will focus more on the customer to create a sustainable and influential industry.
